Jo Thornton - My Blog - Breast Enhancing Advice, Product Updates and Chat

 

My Blog...for helpful guides, product spotlights, Jo Thornton news, general chat and my hopefully interesting musings :) 

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  1. Black Friday. Instagram post.

     

    It rolls around fast, but here we are again with another Black Friday/Black Friday week/Black Friday Month.

    You can probably see that I'm not running offers for it here on my site, or anywhere else that you might find me.

    The simple reason being that for an independent shop, it's become a beast that we can't contain. Buyers expect massive savings beyond the scope of what a small business can afford. It does depend on the business of course, so I can only really speak for my little store, but many of us keep our prices as low as we can and run on small profit margins all year round.  We operate our shops from a place of love and care for our customers, offering value and quality of service and product. Our costs are high, being such little enterprises who don't have the buying power of large stores, and we absorb those in order to offer a great value product.  

    So, when it comes to massive savings, it's just something I can't do.  If I could do it, it would mean I would be charging you too much in the first place.  

    I think that's a better way to run my store for you, and I hope you agree. 

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  2. Here is the latest update from Royal Mail regarding ongoing industrial action affecting my posting and deliveries of your products:

     

    Information about deliveries

    Strike action in delivery offices will take place on Friday 4 November and Thursday 9 November. Customers will not receive a delivery on those days.

    Customer Service Points will be closed on those days and Redelivery and Parcel Collect services won't be operating.

  3. I have just spent my lunchtime reading about this remarkable woman, so I just wanted to share a little info about her here. I do love to highlight the achievements of feminist icons and trailblazers through the years.

    Angelica Kauffmann

    Angelica_Kauffmann_by_Angelica_Kauffmann

    Anglica was a painter, who carved her way in the male dominated world of art and became hugely successful in London and Rome. She was born on 30th October 1741 in Chur, Switzerland. Her father was an impoverished artist who encouraged his daughter's interest in art. By the age of 11, Angelica's prodigious talents were widely recognised: she was a gifted musician, spoke four languages, and was commissioned to paint portraits of aristocrats and members of the clergy.

    Her mother died when Angelica was 13 and she and her father moved from Como to Milan and then to Schwarzenberg in Austria before returning to Italy, where Angelica became a member of the Accademia di Belle Arti di Firenze in 1762 – an extraordinary achievement for a woman of only 21. As famous for her charm as she was for her artistic gifts, she became a fashionable portraitist for British tourists in Rome – then the centre of the Western art world – and became close friends with Joshua Reynolds (they painted each other's portraits).

    JoshuaReynoldsByAngelicaKauffman

    The year before the inauguration of the Royal Academy, however, Angelica's life was marred by a terrible scandal: she was duped into marrying a man who presented himself as Frederick de Horn, a wealthy Swedish count. He was in fact a penniless valet. The relationship ended after a few months, but not before he had humiliated Angelica and stolen her savings

    Thankfully, in the wake of these devastating events, Angelica's friends rallied around and she gradually recovered financially – she was, by now, supporting her father and paying for the running of her household. Although Angelica earned her living primarily as a portrait painter – we know of 22 portraits, of which nine are self-portraits – she considered herself primarily a history painter.

    Angelica_Kauffmann_-_Venus_Induces_Helen_to_Fall_in_Love_with_Paris_-_WGA12

    In 1766, encouraged by Joshua Reynolds, Angelica moved to London, where she introduced the latest neoclassical ideas and established herself as a professional artist. Although 'self-advertisement was thought to be unfeminine', she was a canny self-promoter. Two months after her arrival, she wrote to her father: 'I have four rooms, one in which I paint, the other where I set up my finished paintings as is here the custom [so that] the people [can] come into the house to sit – to visit me – or to see my work; I could not possibly receive people in a poorly furnished house.'

    Kauffmann,_Angelica_-_Portrait_of_Eleanor,_Countess_of_Lauderdale_-_Google_

    In 1781, in London, Angelica married the Venetian artist Antonio Zucchi – a man, by all accounts, who was the opposite of her first husband. In July that year, accompanied by her father, they sailed for Ostend and eventually settled in Venice, where Angelica's portraits were in high demand. However, when her father died in the city in January 1782, Angelica couldn't bear to stay. Grief-stricken, they moved to Naples, where Angelica made sketches for a royal portrait, and then to Rome, where she became close friends with the renowned writer Johann Wolfgang von Goethe whom she painted in 1787.

    When Angelica died in 1807, she had successfully infiltrated the male-dominated world of classical and portrait art in both London and Rome, and established herself as a leading artist of her time. Although Kauffmann had been embraced by the Royal Academy, the battle for equality was far from over. It took 168 years from the appointments of Kauffmann and Mary Moser for a woman to be elected to full membership of the Royal Academy, with the arrival of Laura Knight in 1936.


     

    Thank you to artuk.org for the information and Jennifer Higgie who wrote the fabulous article. If you would like to read more about Angelica you can see her Tate page here and her Wikipedia page here

  4. My last blog post saved as an empty page (thank you Georgina for letting me know), so hopefully this one will pop up ok for you.

    First, a little breast enhancer update -

    Back in stock

     

    I can now expand on that information, and let you know that style 12 should be here this week, and I shall check them in and pop them on the site as soon as possible. 

    In other news, it was a Feminist Icon article that I'd written for you that didn't save, so I'll get another one added soon. I do like to write about them occasionally, and I find it very interesting myself to do the research. 

    Finally, to let you know what I am up to behind the scenes, besides the usual day-to-day activities, I am currently working on my stock software to make sure it is accurate. I've been using it since November 2019, and I've realised that due to the very complicated setup I have (mainly due to products being added on to other products), the stock numbers I have are not accurate.  This of course affects my accounting side of things, but also affects you, as I can't be sure what the stock levels are.  I've uncovered some bigger issues hidden underneath that too, which means it's time to delve deeper into it.  I can't delay any longer and must figure them out and address them, to make sure it is all working well.  It's a huge job! I like a challenge and a puzzle, but some of this has me stumped. Where can an entire box of fashion tape vanish to? Answers on a postcard please! :) 

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  5. Here is it, my first digital comparison drawing of the 400g breast forms in full glorious colours! 

    I will tidy it all up with finer lines and one day and make it much prettier looking, but for now it fulfills the purpose and shows you a fabulous comparison of the shapes and sizes. You can print the PDF out in what should be accurate sizing, and I hope it will really help you.  Just make sure your printer is set to print at 100% size. 

    I started with the 300g and somehow moved on to the 400g before finishing, so I'll head back and finish that one next. Replicating the different sizes for each should be much quicker now that I've got the shapes digitised :)

    This new PDF will be added to all the 400g breast form pages and help pages.

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  6. Happy sunny June day! 

    It still amazes me that anyone reads this little blog, but I know that new and "old" customers alike do, so here is a little update for you, fresh from my head!

    As many of you know, I run the store on my own, with help for the packing side of things from my lovely Mum.

    My daily tasks do vary, but generally I spend the morning doing urgent emails, then packaging up and dispatching orders, and dealing with urgent stock tasks. I then get to go back to emails later in the afternoon on a Monday, mid/late morning on other days.  The emails I receive and like to send are detailed, so these usually take me a few hours.  

    The rest of the day is then left for other tasks, and it is keeping struggle with.  My to-do list/wish list grows and never shrinks! When you run a little shop, there is so much that goes on behind the scenes. 

    These really vary and are tasks such as:

    • Accounting
    • Tax
    • VAT
    • Stock Planning
    • Stock designing
    • Stock manufacture and shipping
    • Postage tasks
    • Social Media
    • Website and other stores updating
    • Product pages updating
    • Photography
    • Dealing with things going wrong (yes PC, I am talking to you),
    • etc etc.
    • Ordering supplies such as packaging

    These are just broad categories, but there are often many of each task needing doing at one time. 

    On the one hand I know my customer facing tasks are the most important, but it is also true that doing these other longer tasks do help you and are super important. 

    As an example, the new breast form graphics that I am currently designing. It's taken me quite a while to learn the software, but I am at last getting there.  It's just taking a lot longer than I thought and they are not even finished yet. I get sad that it means I am not replying to emails straight away when doing tasks like that, but the key point I just realised is:

    these tasks help you, my customers.

    They may not all be quite as direct with helping you, but they all do. Keeping the tax man happy keeps my shop open and able to help you, ordering good value postage supplies means I can send your items well protected and keep my prices down, keeping the website updated with stocks makes sure you can buy what you'd like to buy etc.

    It's this I need to remind myself

    So how to find more time?!

    With all this in mind I've decided to have a day every few weeks where I don't dispatch/post out products to you.  By doing this is won't take me the full double time the next day, but it will give me a valuable few hours where I can work on some of the other tasks.

    I will pop a note in the store to give plenty of notice, so you know to get your orders in if urgent. 

    Hopefully this will mean I am able to improve my customer experience, as well as oiling the cogs better behind the scenes :) 

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  7. I've made a new video to show you the new size :)

  8. To follow on from my last two posts, I have received my pen tablet! It is amazing but has a little fault with an accessory, so I'm getting it replaced. I think it is going to take me a little while to get used to it, but I hope to be able to bring you much better product sketches in the future.

    In the meantime, I have been working on a new Amazon store to give a much better customer experience there.  I can be honest here as it is my little blog, that I do have mixed feelings about being a seller on Amazon. They do have their benefits for some of my customers, as their logistics services are second-to-none with the Prime delivery options.  From a customer comprehension point of view though, they are trickier, as I am very limited to what information I can give to the customer. They don't give me many characters or images to explain the product, so with a product like mine, that can make it very tricky. 

    I am hoping that my new store will help with that. As I am now a registered brand on Amazon, I am able to custom build a store, and within that I can custom make pages of information which will really help.  I hope!

    Amazon Store Progress

    It's a slow process, but I am pleased about how it is getting on and hope it will be up and running soon. 

    If you are ever in doubt if I would prefer for you to buy here on my Amazon store, the answer is absolutely here! The Amazon fees are the biggest I face, and it certainly does make it difficult for us little businesses to be on there, but as many customers head straight to Amazon it's essential for me to be there and I am very grateful for the number of people who find me through my Amazon presence. On my website however, I am able to offer options for packaging such as boxes and organza bags, add-ons such as adhesive tapes, videos and guides to help you, and you can email me whenever you like.  I love serving you here, as it's our own little space to connect and interact.

    I better get back to doing this store for now though :)

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  9. To follow on from my last post, here is the quick sketch for the 400g breast forms. 

    Comparision 400g forms

    Sorry it's not so neat! Instead of re-drawing it for you, I spent the time researching and ordering a graphics tablet.  Hopefully, I will be able to recreate it really well for you digitally that way.  I'm quite arty, so I am looking forward to using it to make you more resources to help.

    It may take me a while to get the hang of using it, but thanks to a lovely customer who replied to my previous post, I now have QCAD, which is software to help with making technical drawings. Fingers crossed! 

    You can however see from this sketch that there are only subtle differences at the top between style 1 (in green) and 2 (in purple), that the triangle shape is a balance between width and height (she manages more width due to her concave back meaning there is more silicone to spread out wider) and that the pear shape in red is a much bigger flatter style, so great for bigger body frames looking for a more subtle look. 

    If you have any questions, do let me know. 

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  10. Lightbulb

    I was chatting to a customer yesterday, and I suggested that they drew out the breast form they are interested in on a piece of paper, following the images on the site to help with the shape.

    I then sat down in the evening and thought, why haven't I done that for you?! 

    With the breast forms, they have the advantage of all going up in the same size increments and can therefore be directly compared. The only difference is the shape and how that is distributed. 

    Some a wider and flatter, and some are narrow and deeper/perkier. 

    It would surely be great for you if you had a visual guide for that, and especially if there was a printout you could do for each size if you wish. That way you can print it out and compare with your bras/the forms you already have/your body shape to see what would work best for you.

    I've had a try and I can draw them out well, one on top of each other in different colours to show you which style is which.  It's not the swishest and most sophisticated way of rendering it, but I'm sure it will really help until I can work out a better graphics way to do it for you.

    The only challenge I can see is ensuring that if you print it, it's replicated exactly in the right size.

    Here is my first try and draft.

    300g Styles Comparison

    Teardrop Style 2 is in the purple (small and pert)

    The Triangle is in the orange (wider, concave back and a mid-shaped style)

    Teardrop Style 1 is in the green (taller and pert)

    The Pear Shape is in the red, and is the biggest style, but with the least depth so the most subtle style.

     

    I think it will be really helpful for some, so I will get to drawing and scanning these as best I can, and then making them available to see and download.  

    If anyone has graphics ideas and knowledge about how I can do this best, please do get in touch :)

    [email protected]

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